1 Is your site losing Ranking ???

In the late March 2012 Google declared the war to link exchange blog networks. One of its signs was the warning notification form Google sent to the site owners and claiming that their sites were involved in link exchange schemes. The point was that Google couldn't be sure in what was stated in the warning. So, if you have received such a notification, our advice is just to stop buying link for 2-3 weeks and not to remove the existing back links since it will signalize to Google that it was right in its suspicions. As well, we do suggest you’re having a look at the set of tips we give in this email to those who have really faced the complications caused by Google Penguin Update.

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On April 19, 2012 Google launched its Panda 3.5 Update. It was meant to target low quality content and attempts to sculpture the PR by changing the site design. So, if you faced the rankings drop just after April 19 or 20, please be informed that it has noting to do with your links but it's rather caused by poor content. The only way out here is to get rid of duplicated content and of siloing elements in your site architecture. Besides, you can also improve your situation by adding the site map. It will help Google to index your site webpages more quickly. And finally, you should not forget about regular content renewal. It influences the frequency of Google spider visits to your site.

And here we come! On April 24, 2012 Google announced Penguin Update being launched. This one aimed at eliminating the spam on Google SERPs. In terms of link building it meant that the definition of the spammy link acquisition changed considerably. Since now high quality links from high PR pages have taken the definitive lead over the ones from so-called link farms. At the same time, they do not guarantee your rankings increase without following Google rules of natural link acquisition.
Please find below the set of tips which can help you to avoid the sanctions previewed by Google Penguin Update, or to get recovered, if these sanctions have already been applied to your site rankings:
1. Diversify your backlink profile. You need all kinds of links: dofollow, nofollow, relevant, irrelevant, on low PR and on high PR webpages.


2. Revise your backlink profile. We don't usually suggest your removing the links. However, if you find out that some link comes from a link farm (the webpage with more than 200 outbound links) or broken links, you have to remove it.